You might think that the new report that direct mail offers from financial services companies fell by at least 25% in 2008 would be bad news for the direct marketing industry. But on the contrary, we at FishDirectMail.com feel that this actually increases the opportunity for our clients to increase their ROI when using direct mail.

Direct mail from financial services companies makes up an estimated 86% of all direct mail in the United States. The fact that they cut 3.6 billion (that’s billion with a B!) pieces of direct mail from their budget in 2008 means that the average US household received less direct mail. When your postcard has less competition in the mailbox, the odds of making an impression goes up drastically.

So while Chase and Citibank are cutting over 50% of their mailing budget, this is a great opportunity for you to increase your direct mailing efforts and grow your business as a result.